"Alex Cooper calls Sophia Kianni's fake male assistant, Kobe, a hack. Also a hack: the folder of photos with the Pope and the Dalai Lama, always on hand as excuse for missing a deadline. And then some: cold-emailing journalists under hashtag-journo-request until one gave her enough press to win a scholarship. Systems, found and gamed, told back as origin story, laughing the whole way through. None of it would be worth mentioning except that Fia, the company this whole episode exists to launch, was later reported by Bloomberg to have quietly claimed affiliate credit for sales it hadn't generated. I don't know if the two things are related. Or do I? Kianni is the one worth listening to. Her stories are more self-implicating than anything Gates risks. Gates gets one good beat: memorizing blackjack odds and beating Tom Brady while her business partner bleeds from a concussion twelve feet away. Cooper isn't interviewing anyone here. She's cheering. Every hack gets "genius," every complaint gets solidarity, and the app gets a download link at the end. Podistan verdict: Charming women, selling something, and not the thing they say."